| Chron | DIFF |
|
1840 William Harrison |
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| “Tippecanoe and Tyler Too” | |||||||
|
1840 Martin Van Buren |
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| “Independent Treasury and Liberty” | |||||||
|
1844 James Polk |
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| “54-40 or fight” | |||||||
|
1844 Henry Clay |
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| “Hurrah! Hurrah! The Country's Risin', for Henry Clay and Frelinghuysen!” | |||||||
|
1848 Zachary Taylor |
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| “For President of the People” | |||||||
|
1848 Lewis Cass |
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| “The Sub Treasury and the Tariff of '46” | |||||||
|
1852 Winfield Scott |
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| “First in War, First in Peace” | |||||||
|
1852 Franklin Pierce |
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| “We Polked you in '44, We shall Pierce you in '52” | |||||||
|
1856 James Buchanan |
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| “We'll Buck 'em in '56” | |||||||
|
1856 John Fremont |
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| “Fremont and freedom” | |||||||
|
1860 Abraham Lincoln |
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| “The Union must and shall be preserved!” | |||||||
|
1864 George McClellan |
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| “An honorable, permanent and happy peace” | |||||||
|
1864 Abraham Lincoln |
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| “Don't change horses midstream” | |||||||
|
1868 Horatio Seymour |
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| “Peace, Union, and constitutional government” | |||||||
|
1868 Ulysses Grant |
|
|||||
| “Let Us Have Peace” | |||||||
|
1872 Horace Greeley |
|
|||||
| “Turn the Rascals Out” | |||||||
|
1872 Ulysses Grant |
|
|||||
| “Grant Us Another Term” | |||||||
|
1876 Rutherford Hayes |
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| “Hayes the true and Wheeler too” | |||||||
|
1876 Samuel Tildon |
|
|||||
| “Honest Sam Tilden” | |||||||
|
1888 Benjamin Harrison |
|
|||||
| “Rejuvenated Republicanism” | |||||||
|
1888 Grover Cleveland |
|
|||||
| “Unnecessary taxation oppresses industry” | |||||||
|
1892 Grover Cleveland |
|
|||||
| “Our choice: Cleve and Steve” | |||||||
|
1892 Benjamin Harrison |
|
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| “Harrison and Protection” | |||||||
|
1896 William McKinley |
|
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| “Patriotism, Protection, and Prosperity” | |||||||
|
1896 William Jennings Bryan |
|
|||||
| “No Cross of Gold, No Crown of Thorns” | |||||||
|
1900 William Jennings Bryan |
|
|||||
| “Let Well Enough Alone” | |||||||
|
1900 William McKinley |
|
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| “Four more years of the full dinner pail” | |||||||
|
1904 Alton Parker |
|
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| “National Unity. Prosperity. Advancement” | |||||||
|
1904 Theodore Roosevelt |
|
|||||
| “To Assure Continued Prosperity” | |||||||
|
1908 William Jennings Bryan |
|
|||||
| “Facing the Future” | |||||||
|
1908 William Taft |
|
|||||
| “A Square Deal For All” | |||||||
|
1912 Theodore Roosevelt |
|
|||||
| “A Square Deal All Around” | |||||||
|
1912 Woodrow Wilson |
|
|||||
| “Win with Wilson” | |||||||
|
1916 Charles Evans Hughes |
|
|||||
| “America First and America Efficient” | |||||||
|
1916 Woodrow Wilson |
|
|||||
| “He has kept us out of war” | |||||||
|
1920 James Cox |
|
|||||
| “Peace. Progress. Prosperity” | |||||||
|
1920 Warren Harding |
|
|||||
| “Return to normalcy” | |||||||
|
1924 John Davis |
|
|||||
| “Honest Days With Davis” | |||||||
|
1924 Calvin Coolidge |
|
|||||
| “Keep Cool and Keep Coolidge” | |||||||
|
1928 Al Smith |
|
|||||
| “Honest. Able. Fearless” | |||||||
|
1928 Herbert Hoover |
|
|||||
| “A chicken in every pot and a car in every garage” | |||||||
|
1932 Herbert Hoover |
|
|||||
| “We are turning the corner” | |||||||
|
1932 Franklin Roosevelt |
|
|||||
| “Happy Days Are Here Again” | |||||||
|
1936 Alf Landon |
|
|||||
| “Let's Get Another Deck” | |||||||
|
1936 Franklin Roosevelt |
|
|||||
| “Forward with Roosevelt” | |||||||
|
1940 Wendell Wilkie |
|
|||||
| “No Third Term” | |||||||
|
1940 Franklin Roosevelt |
|
|||||
| “Better A Third Termer than a Third Rater” | |||||||
|
1944 Thomas Dewey |
|
|||||
| “Dewey or don't we” | |||||||
|
1944 Franklin Roosevelt |
|
|||||
| “Don't swap horses in midstream” | |||||||
|
1948 Harry Truman |
|
|||||
| “The Buck Stops Here” | |||||||
|
1948 Thomas Dewey |
|
|||||
| “Win with Dewey” | |||||||
|
1952 Dwight Eisenhower |
|
|||||
| “I like Ike” | |||||||
|
1952 Adlai Stevenson |
|
|||||
| “Madly for Adlai” | |||||||
|
1956 Dwight Eisenhower |
|
|||||
| “I still like Ike” | |||||||
|
1956 Adlai Stevenson |
|
|||||
| “The Winning Team” | |||||||
|
1960 Richard Nixon |
|
|||||
| “Experience Counts” | |||||||
|
1960 John F Kennedy |
|
|||||
| “A time for greatness” | |||||||
|
1964 Barry Goldwater |
|
|||||
| “In Your Heart, You Know He's Right” | |||||||
|
1964 Lyndon Johnson |
|
|||||
| “LBJ for the USA” | |||||||
|
1968 Hubert Humphrey |
|
|||||
| “Some People Talk Change, Others Cause It” | |||||||
|
1968 Richard Nixon |
|
|||||
| “This time, vote like your whole world depended on it” | |||||||
|
1972 George McGovern |
|
|||||
| “Come home, America” | |||||||
|
1972 Richard Nixon |
|
|||||
| “Nixon Now” | |||||||
|
1976 Gerald Ford |
|
|||||
| “He's making us proud again” | |||||||
|
1976 Jimmy Carter |
|
|||||
| “Not Just Peanuts” | |||||||
|
1980 Jimmy Carter |
|
|||||
| “A Tested and Trustworthy Team” | |||||||
|
1980 Ronald Reagan |
|
|||||
| “Are You Better Off Than You Were Four Years Ago?” | |||||||
|
1984 Walter Mondale |
|
|||||
| “Where's the beef?” | |||||||
|
1984 Ronald Reagan |
|
|||||
| “It's Morning Again in America” | |||||||
|
1988 Michael Dukakis |
|
|||||
| “On Your Side” | |||||||
|
1988 George HW Bush |
|
|||||
| “Read My Lips, No New Taxes” | |||||||
|
1992 George HW Bush |
|
|||||
| “Stand by the President” | |||||||
|
1992 Bill Clinton |
|
|||||
| “Putting People First” | |||||||
|
1996 Bob Dole |
|
|||||
| “The Better Man for a Better America” | |||||||
|
1996 Bill Clinton |
|
|||||
| “Building a bridge to the twenty-first century” | |||||||
|
2000 Al Gore |
|
|||||
| “Leadership for the New Millennium” | |||||||
|
2000 George W Bush |
|
|||||
| “Compassionate Conservatism” | |||||||
|
2004 John Kerry |
|
|||||
| “A Stronger America” | |||||||
|
2004 George W Bush |
|
|||||
| “A Safer World and a More Hopeful America” | |||||||
|
2008 John McCain |
|
|||||
| “Reform, prosperity and peace” | |||||||
|
2008 Barack Obama |
|
|||||
| “Change We Can Believe In” | |||||||
|
2012 Barack Obama |
|
|||||
| “Forward” | |||||||
|
2012 Mitt Romney |
|
|||||
| “Believe in America” | |||||||
|
2016 Donald Trump |
|
|||||
| “Make America Great Again” | |||||||
|
2016 Hillary Clinton |
|
|||||
| “Forward Together” | |||||||
|
2020 Joe Biden |
|
|||||
| “No Malarkey” | |||||||
|
2020 Donald Trump |
|
|||||
| “Keep America Great” | |||||||
|
2024 Kamala Harris |
|
|||||
| “Together, we can win this” | |||||||
|
2024 Donald Trump |
|
|||||
| “Make America Great Again” | |||||||